What kind of content should you post on your blog

Are you a small or medium business in Canada wondering what to post on your blog or thinking of starting one? Well‑crafted, curatedand structured blog content can attract new customers, build trust, and even improve your search rankings. In this guide, we’ll walk you through the types of content that can work best for SMBs, explain why they matter, share real‑world examples, and give you blog topic ideas you can use today.

Bonus: There’s a mini plan at the end of this post to get you started.

1. How‑to guides

What it is: Step‑by‑step instructions or educational content that helps your audience solve a problem.

Example: A small bakery writes “how to make a sourdough starter at home” with pictures and tips.

More blog topic ideas:

2. Listicles like “top 5” posts

What it is: A numbered list format that's easy to skim, perfect for summarizing ideas, tips, or trends. It can be three tips, the top five, or the top 10, but keep it simple and digestible.

Example: A cleaning service writes “10 things you should clean every spring but probably don’t.”

More blog topic ideas:

3. Customer stories and case studies

What it is: Real‑life stories that show how your product or service solved a problem or helped someone succeed.

Example: A digital marketing agency shares a feature: “how we helped a local bookstore increase online sales by 200% in 3 months.”

More blog topic ideas:

4. Behind‑the‑scenes or “day in the life”

What it is: Content that gives your audience a peek into how your business runs, who’s behind it, or what your day looks like.

Example: A flower shop posts “A day in the life of a wedding florist during peak season.”

More blog topic ideas:

5. Industry news and trend predictions

What it is: Posts that help your readers stay informed about changes, tech updates, or upcoming shifts in your industry.

Example: A small accounting firm shares, “What Canadian SMBs need to know about new tax rules for 2025.”

More blog topic ideas:

6. Expert interviews and guest posts

What it is: Feature thought leaders, collaborators or industry experts to provide fresh perspectives and boost your credibility.

Example: A beauty salon interviews a local dermatologist about winter skincare tips for Canadians.

More blog topic ideas:

7. Downloadable resources

What it is: Free tools, templates, or guides your customers can download and use.

Example: A business coach offers a “monthly goal‑setting template for entrepreneurs.”

More blog topic ideas:

8. Infographics or visual summaries

What it is: Eye‑catching graphics that explain a process, timeline, or data in a visual way.

Example: A fitness studio posts an infographic showing, “The five stages of muscle recovery after a workout.”

More blog topic ideas:

Why are blogs helpful and what do they help accomplish?

Blogs are one of the most powerful tools a small or medium business can use to grow. Here’s why:

1. They help you get found online

Blogging gives search engines and Large Language models (LLMs) more content to index, which boosts your visibility when people search for topics related to your business. The more quality blog posts you have, the more chances someone will discover you on search engines such as Google and Bing and AI too.

2. They build trust and show expertise

When you explain things clearly, answer common questions, or give helpful tips, you show potential customers that you know your stuff. That builds confidence and authority, especially if someone is visiting your website for the first time. Think of it like this: your blog does the talking for you when you’re not around.

3. They keep your website active and current

Websites that have sat untouched for years look outdated. Regular blog posts show your business is alive, evolving, and engaged with your industry. Plus, fresh content helps improve your search ranking over time.

4. They support sales without being “salesy”

Blogs let you highlight your product or service by focusing on the problem it solves, not just its features. That’s much more appealing than a hard sell. For example, instead of saying “buy our software,” blogs would say “how to save time on invoicing each month.”

5. They give you content to share elsewhere

One piece of content. Multiple uses. A single blog post can be a part of your newsletter, LinkedIn post, Instagram caption, or even an in‑store conversation. It becomes a hub for all your marketing efforts.

6. They turn visitors into customers

By including calls to action (like “contact us” or “enroll now”), blogs guide readers to take the next step with your business.

How to get started: A mini plan for you