How to Sell Online: The Ultimate Guide to Ecommerce

By: Niyati Budhiraja

Social and Community Engagement Specialist

August 14, 2023

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E-commerce has expanded at a lightning-fast pace. Most businesses either have a strong online presence or are looking to establish one. If you fall under the latter, these tips and tricks will help you thrive in the online marketplace. If you’re part of the former category, we have strategies to equip you with the knowledge to do even better.

Our How to Sell Online series is your ultimate guide to mastering the world of ecommerce. Over the course of this six-part series, we delve into everything from building an effective ecommerce website and optimizing your online presence to driving traffic to your store and converting visitors into loyal customers.

This guide provides you with invaluable insights, practical tips, and proven techniques that will empower you to take your online business to new heights through digestible bite-sized strategies.

How to Sell Online_The Ultimate Guide to Ecommerce

Directory:

Part 1: Pre-launch Preparation for Your Ecommerce Website
Part 2: How to Setup an Ecommerce Website for Your Small Business
Part 3: How to Take Product Photos for Your Ecommerce Website
Part 4: How to Plan the Website Structure and Navigation
Part 5: How to Write Product Descriptions That Sell
Part 6: Understanding Search Engine Optimization

How to Sell Online Part 1: Pre-launch Preparation for Your Ecommerce Website

In the first blog of the series, we emphasize the importance of understanding your target audience and developing a solid ecommerce strategy before you launch your online store.

You’ll learn tips to help you:

Conduct market research
Identify your target customers
Understand their preferences and online shopping habits
Providing great online customer support
Manage returns and refunds
Leverage customer feedback to improve the overall online shopping experience.

In addition to setting your website up for success, we discuss the significance of integrating a reliable payment solution and the benefits of partnering with a trusted payment processor to offer a seamless and secure checkout experience for your customers.

Read part one here.

How to Sell Online_The Ultimate Guide to Ecommerce

How to Sell Online Part 2: How to Setup an Ecommerce Website for Your Small Business

Part two of the series emphasizes the significance of a strong online brand and the impact of first impressions on website visitors.

You’ll learn:

The importance of user-friendliness, site speed, and responsiveness in ecommerce website design
The significance of readability in retaining visitors
Ways to display your logo properly in a prominent location
Tips to keep design consistent by maintaining brand consistency throughout the website
Reasons to use negative/white space and minimal design
How to improve readability for users

Read part two here.

How to Sell Online_The Ultimate Guide to Ecommerce

How to Sell Online Part 3: How to Take Product Photos for Your Ecommerce Website

Part three highlights the significance of high-quality product images and detailed product descriptions in creating a seamless and enjoyable online shopping experience for customers.

You’ll learn:

Insights on optimizing product pages
Ways to optimize images to increase performance on your website
Tips to master product photography on a budget

Read part three here.

How to Sell Online_The Ultimate Guide to Ecommerce

How to Sell Online Part 4: How to Plan the Website Structure and Navigation

The fourth blog in the series focuses on the importance of creating a positive user experience when building a website, particularly through effective navigation.

You’ll learn tips on how to:

Plan the navigation of the website and prioritize pages
Use site maps to visualize the structure
Add a header menu that links to essential pages
Add a footer menu at the bottom of each page that includes contact information, store policies, and FAQs

Read part four here.

How to Sell Online_The Ultimate Guide to Ecommerce

How to Sell Online Part 5: How to Write Product Descriptions That Sell

Learn how to increase conversions in the fifth installment of the series with proven tips for writing effective product descriptions, such as making them easy to skim through with short sentences and bullet points.

You’ll learn:

How to enhance product descriptions by complementing them with product and lifestyle photos
How to optimize descriptions for search engine optimization (SEO)

Read part five here.

How to Sell Online_The Ultimate Guide to Ecommerce

How to Sell Online Part 6: Understanding Search Engine Optimization

The sixth and final part of the series focuses on Search Engine Optimization (SEO) and its importance in improving online visibility and driving more traffic to your website.

You’ll learn about:

The three primary categories of SEO: on-page, off-page, and technical SEO
Key elements of SEO, including optimizing title tags and meta descriptions
The importance of keyword research and targeting
What is a content strategy and how to implement it
How to engage with your audience and build trust

Read part six here.

Check out our six-part blog series to explore the ins and outs of successful online selling. From choosing the right payment solutions to implementing effective marketing strategies, this blog series will equip you with the tools to pave the way for long-term success in the dynamic world of e-commerce.

Ready to start building your ecommerce website? Check out Moneris Online today.

Author Profile

Niyati Budhiraja

Author Profile

Niyati Budhiraja is a word nerd who turns tricky business talk into fun, simple and genuinely helpful content. She writes features on inspiring Canadian businesses, crafts easy-to-follow guides and shares smart tips to help small businesses feel confident and supported. When she’s not writing or dreaming up her next blog idea, you’ll likely find her hunting down the city’s best hot chocolate.