E-commerce has expanded at a lightning-fast pace. Most businesses either have a strong online presence or are looking to establish one. If you fall under the latter, these tips and tricks will help you thrive in the online marketplace. If you’re part of the former category, we have strategies to equip you with the knowledge to do even better.
Our How to Sell Online series is your ultimate guide to mastering the world of ecommerce. Over the course of this six-part series, we delve into everything from building an effective ecommerce website and optimizing your online presence to driving traffic to your store and converting visitors into loyal customers.
This guide provides you with invaluable insights, practical tips, and proven techniques that will empower you to take your online business to new heights through digestible bite-sized strategies.
Directory:
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Part 1: Pre-launch Preparation for Your Ecommerce Website
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Part 2: How to Setup an Ecommerce Website for Your Small Business
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Part 3: How to Take Product Photos for Your Ecommerce Website
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Part 4: How to Plan the Website Structure and Navigation
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Part 5: How to Write Product Descriptions That Sell
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Part 6: Understanding Search Engine Optimization
How to Sell Online Part 1: Pre-launch Preparation for Your Ecommerce Website
In the first blog of the series, we emphasize the importance of understanding your target audience and developing a solid ecommerce strategy before you launch your online store.
You’ll learn tips to help you:
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Conduct market research
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Identify your target customers
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Understand their preferences and online shopping habits
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Providing great online customer support
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Manage returns and refunds
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Leverage customer feedback to improve the overall online shopping experience.
In addition to setting your website up for success, we discuss the significance of integrating a reliable payment solution and the benefits of partnering with a trusted payment processor to offer a seamless and secure checkout experience for your customers.
Read part one here.
How to Sell Online Part 2: How to Setup an Ecommerce Website for Your Small Business
Part two of the series emphasizes the significance of a strong online brand and the impact of first impressions on website visitors.
You’ll learn:
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The importance of user-friendliness, site speed, and responsiveness in ecommerce website design
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The significance of readability in retaining visitors
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Ways to display your logo properly in a prominent location
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Tips to keep design consistent by maintaining brand consistency throughout the website
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Reasons to use negative/white space and minimal design
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How to improve readability for users
Read part two here.
How to Sell Online Part 3: How to Take Product Photos for Your Ecommerce Website
Part three highlights the significance of high-quality product images and detailed product descriptions in creating a seamless and enjoyable online shopping experience for customers.
You’ll learn:
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Insights on optimizing product pages
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Ways to optimize images to increase performance on your website
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Tips to master product photography on a budget
Read part three here.
How to Sell Online Part 4: How to Plan the Website Structure and Navigation
The fourth blog in the series focuses on the importance of creating a positive user experience when building a website, particularly through effective navigation.
You’ll learn tips on how to:
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Plan the navigation of the website and prioritize pages
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Use site maps to visualize the structure
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Add a header menu that links to essential pages
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Add a footer menu at the bottom of each page that includes contact information, store policies, and FAQs
Read part four here.
How to Sell Online Part 5: How to Write Product Descriptions That Sell
Learn how to increase conversions in the fifth installment of the series with proven tips for writing effective product descriptions, such as making them easy to skim through with short sentences and bullet points.
You’ll learn:
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How to enhance product descriptions by complementing them with product and lifestyle photos
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How to optimize descriptions for search engine optimization (SEO)
Read part five here.
How to Sell Online Part 6: Understanding Search Engine Optimization
The sixth and final part of the series focuses on Search Engine Optimization (SEO) and its importance in improving online visibility and driving more traffic to your website.
You’ll learn about:
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The three primary categories of SEO: on-page, off-page, and technical SEO
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Key elements of SEO, including optimizing title tags and meta descriptions
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The importance of keyword research and targeting
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What is a content strategy and how to implement it
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How to engage with your audience and build trust
Read part six here.
Check out our six-part blog series to explore the ins and outs of successful online selling. From choosing the right payment solutions to implementing effective marketing strategies, this blog series will equip you with the tools to pave the way for long-term success in the dynamic world of e-commerce.
Ready to start building your ecommerce website? Check out Moneris Online today.
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