Data Services

Consumer spending and location data equips you with the insights required to make more data driven business decisions. 

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Understand the role consumer behaviour data can play in optimizing your business strategy.

As Canada’s largest payment processor1, we harness real-time consumer data that considers billions of transactions received across all types of merchants, industries, card brands, and geographic areas. Ask about our custom data solutions today.

Our data is used by both public and private sector clients to not only make smarter policy and business decisions, but to also monitor their impact.

Moneris Data Services gives you access to comprehensive insights on consumer behaviour trends at a national, provincial, or local level, and provides a look at where your customers live and where they like to spend.

Moneris Data Services

  • Tailor your marketing strategies and optimize your spend by understanding where your customers live and shop.
  • Accelerate your potential by learning how your business stacks up against other competitors in your industry.
  • Inform economic policy and recovery by looking at consumer spending across different industries and regions in Canada.
  • Influence your businesses’ future growth plans by understanding consumer behaviour at each store location.
  • Uncover key insights to attract local, domestic, and international tourists by accessing travel-related spend data.

Learn how Moneris Data Services can help you make better, data-driven, business decisions.

 

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Consumer Spending Data

Moneris consumer spending data provides high frequency insights into the purchasing behaviour of Canadian Consumers. Our timely data is empowering both private and public sector clients to inform research studies and forecasting models, as well as make better policy decisions and monitor the subsequent economic impact of consumer buying behaviour. Learn more about our custom solutions.

Consumer Spending Data enables you to:

  • Measure the impact of spending in various regions/industries on the economy.
  • Monitor the economic impact of rapidly evolving events such as the global pandemic.
  • Measure the economic impact of specific projects or events.
  • Obtain insights on where foreign tourists are arriving from and their purchasing behaviour in Canada.
  • Assess your organization’s performance against that of the competition.
  • Make better strategic and business policy decisions.

Consumer Location Data

Understanding where customers live and spend is a useful tool for any business. We capture a number of data points on each transaction. When this data is analyzed on an aggregate level among billions of transactions, you can uncover valuable and actionable insights for your business. This data can be provided on a citywide level all the way down to FSA or individual store location. Request a demo or custom report today.

  • Optimize your digital marketing strategy.
  • Improve geo-targeting for direct mail and out-of-home ads.
  • Inform your business’ future growth plans.

Tourism Data

Countries and tourism organizations across the world tend to focus on international tourism, due to the revenue earned through foreign travelers. Governments and municipalities can also use domestic tourism data as a tool to upgrade infrastructure and alleviate pressure from overcrowding. Domestic travel data can also help businesses understand seasonality within regions and build tactics to disperse tourists to less visited areas. Learn more about our Custom Solutions.

More recently, there has been a lot of interest in understanding the domestic tourism patterns and spends, including:

  • Travel within a province (i.e. City to Rural).
  • Travel distance to shopping destinations (example, travel to a restaurant or shopping malls).
  • Shifts over time in travel to and from municipalities.

Marketers look at domestic tourism to provide marketing campaigns to consumers in specific geographical areas. Companies can evaluate opportunities in different locations to understand where to expand their business and attract local residents and other tourists.

In terms of analyzing spend from foreign travel, our data can help illustrate: 

  • What foreign travelers spend on when they travel to Canada (e.g., Tourist attractions vs. apparel etc.) based on their country of origin.
  • Which months have a peak in foreign travel for specific regions and which countries are most likely to travel during those times.
  • The difference in foreign spend among different industries across countries.

Economic Trend Data

Consumer behaviour spending data can help businesses and regional governmental organizations anticipate the impacts of future disruptions and support response plans and efforts towards economic recovery.

Municipalities, provinces, and Canadian businesses are using consumer spending data to target tourism marketing, identify opportunities for new business developments and understand consumer sectoral spending changes. This allows governments and associations to gain key insights enabling policy makers and business owners to make smarter, more data-driven decisions. Contact us for a Custom Request.

  • Validate the regional prediction of a significant jump in spending due to an event or seasonality.
  • Help cities understand business opportunities and potential markets for tourism and promotion.
  • Reveal geographic sources of spending outside the community with levels lower than anticipated.
  • Assess consumer spending changes and unexpected trends in different business sectors based on spend and origin.

Learn how the Toronto Region Board of Trade and City of Brantford used Moneris data to inform their regional strategies and policies.

Digital Marketing Attribution

Your customers live in an omni-channel world and their path to purchase varies immensely. As a marketer, it’s crucial that you understand their customer journey. While these journeys often start online, in sectors such as department stores, mass merchandisers and specialty stores, most purchases still happen in-store. The insights derived from your online sales is only telling you a small fraction of the story. Sign up for a demo to learn more.

Our Digital Attribution tool, Offlinx™, enables businesses and marketers to measure the connection between your online marketing activities and your in-store transactions.

  • Maximize in-store revenue

    Efficiently drive in-store sales at targeted store locations via the channels with the highest in-store conversion rates.
  • Validate return on ad spend (ROAS)

    Build stronger business cases for digital by validating ROAS.
  • Customer acquisition

    Test and compare campaign results to define which channels bring the most customers into your stores.
  • Optimize seasonal strategies

    Measure and optimize the seasonal sales impact of digital channels.

See how Offlinx works:

 

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Check out the latest exclusive commentary from the Conference Board of Canada

Data and Resource Hub

Learn more about the value of leveraging Moneris Data Services for your business by:

  • Getting a firsthand look at our data in action and how it can benefit your business in our consumer behaviour webinar.
  • Understanding how our clients are actioning consumer insights through our client use cases and interviews.
  • Discovering the impacts of consumer spending in our Insights Blog.

Discover how clients have used Moneris Data

Toronto Region Board of Trade launches Recovery Tracker powered by Moneris.

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