Data Stories from Giving Tuesday 2021

There may have been a decline in donations to charities in 2020 alongside the loss of many fundraising events due to COVID restrictions, but volumes recovered to pre-pandemic levels by Q2 2021 with the arrival of vaccines on the horizon.

• Last year, Canadians gave 80% more on Giving Tuesday as compared to 2019.  
• While there were less donations on Giving Tuesday this year than last year, there was an 88% increase in donations week-over-week and higher volumes of donations throughout 2021 compared to pre-pandemic times.
• This year the average donation size also increased to $113.00 up from $105.00 in 2020.
• Top three most popular donation categories by dollar amount this Giving Tuesday were:

Sports and Wellness (including youth and community support programs) 
Hospitals
Wildlife & Environment

• In 2020, the top three most popular charitable organizations were:

Humanitarian Aid
Sports and Wellness (including youth and community support programs) 
Disease Research & Prevention 

Giving is still top of mind for Canadians year round. With the return of fundraising campaigns this year monthly donation levels were back to pre-pandemic levels by the summer this year (Q2 2021). 

• By Q2 2021, as COVID restrictions began to lift during the vaccine roll out and consumers were feeling more optimistic about the economy and job opportunities, there was a positive increase in donation volumes all across the country.
• In fact, Alberta, Manitoba, Newfoundland, New Brunswick, Nova Scotia, and PEI saw donations above pre-pandemic levels by Q2 2021. 
• Newfoundland saw the highest increase in donation volumes in Q2 at 144% compared to the year prior, followed by PEI (97%) and Nova Scotia (88%). 

Consider donating this Giving Tuesday and this holiday season, especially as there are many safe, contactless ways to give with tiptap.

• Moneris is partnered with tiptap, which provides touchless giving™ technology for non-profits and charities of all sizes. These contactless payment devices provide a safe alternative for donating without cash.
• The standalone near-field communication (NFC) enabled wireless devices developed by tiptap allow Canadians to "tap to give™" using a debit card, credit card, or digital wallet.
• Each pocket-sized unit functions as an autonomous POS system with a pre-set dollar amount, enabling contactless transactions without additional equipment or complicated back-end technology. Moneris securely processes the transactions to give donors peace of mind.

^{About the data: Year-over-year volumes are based on a comparison to the same period in the year prior at Charities & Social Services across Canada. Moneris spending reports measure spending in Canada across a range of categories by analyzing credit and debit card transaction data. The figures and percentages cited are derived from aggregated transaction volumes being processed by Moneris in the applicable categories.}

Giving Tuesday Donation Trends 2019-2021 (Year-over-year)

^{About the data: Year-over-year volumes are based on a comparison to the same period in the year prior. Giving Tuesday 2019 data is based on spending volumes at Charities & Social Services on December 3, 2019 as compared to November 27, 2018. Giving Tuesday 2020 data is based on spending volumes at Charities & Social Services on December 1, 2020 as compared to December 3, 2019. Giving Tuesday 2021 data is based on spending volumes at Charities & Social Services on November 30, 2021 as compared to December 1, 2020. Moneris spending reports measure spending in Canada across a range of categories by analyzing credit and debit card transaction data. The figures and percentages cited are derived from aggregated transaction volumes being processed by Moneris in the applicable categories.}

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