How Mia Brunch Bar brought seven-day brunch to Toronto
Learn how Mia Brunch Bar grew from an idea into a Toronto favourite, with a focus on team culture, consistency and everyday brunch dining.
A restaurant technology report unlike any other
The global pandemic has definitely taken its toll on the restaurant industry, with lockdowns causing sharp declines in on-premise revenues, an alarming labor shortage even during reopenings, and an uncertain future for many restaurateurs as they navigate the new normal. COVID-19 also forced even the most recalcitrant restaurant owners and managers to embark on a digital transformation in order to survive. Some opted to only use third-party online marketplaces, despite their hefty commissions, in order to stay afloat. Many decided to invest in their own white-label online ordering solutions and mobile apps, like with UEAT. Still others adopted a hybrid strategy, leveraging the potential of both approaches. As the 2021 report also found, the health crisis also paved the way for next-generation technology providers to optimize and improve many aspects of a restaurant’s business—be it online ordering, mobile-only experiences, kitchen automation, artificial intelligence to streamline operations, data analytics and more. When looking at the 2021 Restaurant Tech Ecosystem map, you’ll be amazed at just how many new entrants are upping the ante so that technology is better put to work for restaurants—not the other way around.Technology: A short-term salvation or long-term business strategy?
As the research firm McKinsey and Company indicated in their 2020 study, entitled How restaurants can thrive in the next normal, “digital maturity—a strong online-ordering presence, digital loyalty programs, and robust customer-relationship-management (CRM) systems have been lifelines for restaurants during this crisis, as levels of digital engagement among consumers have soared.” While high-tech solutions and services were an undeniable salvation for the restaurant industry during the pandemic, they will become mainstays post-COVID for restaurants to literally stay in business. McKinsey and Company continues to recommend that restaurants will need to adapt to changing customers preferences, even as the recovery, or new normal, continues. As the study reads:“The digital customer experience will be critical to retaining current customers and capturing next-generation loyalty, and the best way to enhance the digital experience is through deep personalization. Engage customers with personalized offers across multiple digital channels; use customer data to make decisions about merchandising, pricing, and promotions.”Analysts at Deloitte agree. Their analysis, The restaurant of the future, is the fruit of consumer and restaurant brand surveys that provide compelling stats regarding evolving customer demand and restaurants’ business strategies. On the customer side, they are “ordering a different experience,” with nearly half maintaining the number of deliveries and take-out they enjoyed during COVID-19…after COVID-19. Convenience, frictionless digital experiences, and omni-channel ordering options are definitely fan faves for the foreseeable future. How can restaurants respond to these emerging trends? By “focusing on off-premise innovation, regaining control of delivery (to safeguard margins, customer data, and customer relationships), and delivering on digital.” While nobody can predict the future, one thing is for sure: forward-thinking restaurateurs who capitalize on new technology to improve every facet of their businesses will mitigate the short-term pain and ensure long-term success.
Author Profile
Recommended Articles
The perfect places to go and experiences to give your mom this Mother’s Day in Toronto
From brunch to hands-on experiences, sushi, and dessert, discover four memorable Moneris businesses to take your mom this Mother’s Day in Toronto.
Mandy’s sweet resilience: The herstory behind Dessert Lady in Toronto
Discover the inspiring herstory behind Dessert Lady Toronto. Learn how founder Mandy built a beloved cafe and bakery through passion, creativity, and a deep belief in quality food and community.
How restaurants can combat rising food and inventory costs in 2026
Here are three strategies, drawn from TouchBistro’s 2026 Canadian State of Restaurants Report, that operators are using to protect their bottom line.