Mobile payment technology is accelerating the consumer shift to digital payments and away from cash
By 2030, cash purchases will make up only 10 per cent of money spent in Canada, according to a prediction by Moneris Solutions Corporation ("Moneris"), Canada’s leading credit and debit card processor. Compared to 35 per cent of overall transactions in 20141, the 70 per cent decline will coincide with an increase in the use of digital payment technologies, especially among younger Canadians. Consumer misconceptions about (1) the security of mobile wallets and (2) the ability of mobile wallets to digitally store physical wallet contents (including plastic loyalty cards and receipts), are among the factors slowing the transition.
Canadian consumers are increasingly turning to contactless technology to make faster and more convenient payments. A recent Moneris survey of Canadians found that 67 per cent aged 18-34, 56 per cent aged 35-44, 48 per cent aged 55-64, and 49 per cent aged 65 and older, preferred to use a contactless-enabled (tap) card to make purchases – the same tap-to-pay method used in mobile wallets
“More Canadians – especially younger ones – are tapping their cards to pay as opposed to inserting them into payment terminals. We’ve seen the number of contactless transactions more than double this year, which is a strong indication that mobile payments are going to see a huge lift.”
Rob Cameron, Chief Product Officer at Moneris.
When it comes to mobile wallets, the survey found that 25 per cent of Canadians aged 18-34 preferred paying with a mobile wallet over cash or card (compared to 18 per cent aged 45-54, 10 per cent aged 55-64 and 6 per cent aged 65 and older).
The May 2016 expansion of Apple Pay to include support from all major Canadian banks will also help spur the adoption of mobile wallets. Of Canadians aged 18-34, 46 per cent said they would be more likely to use a mobile wallet if it were available for the kind of credit card they used, and 47 per cent said they would use a mobile wallet if it were available for the kind of phone they used – responses collected prior to the full rollout of Apple Pay.
When asked their reasons for not using a mobile wallet, 62 per cent of Canadians said they would be more likely to use it if they knew it was secure. Further, 50 per cent of Canadians said that they would leave their wallets at home if they could store all their loyalty cards on their phone. Other reasons Canadians are still holding on to their wallets are the inability to receive receipts via email (48 per cent) and store personal identification (41 per cent).
As more consumers realize mobile devices offer a secure alternative to physical wallets because of biometric authentication and other enhancements that minimize the risk of fraud, businesses should ramp-up plans to take advantage of mobile device usage. The shift away from cash is an opportunity for businesses to offer increased value to their customers, through digital solutions and applications that offer reward programs and other loyalty options as well as omni-channel selling approaches.
For more information about Moneris business offerings and solutions, visit www.moneris.com.
1 Canadian Payments Association. Canadian Payment Methods and Trends: 2015, December 2015.
Key Findings from the Moneris Mobile Wallet Survey
Younger Canadians are more likely to prefer mobile wallets:
Of Canadians 18-34, 25.3 per cent agreed that they preferred paying with a mobile wallet
Of Canadians 35-44, 23.5 per cent agreed that they preferred paying with a mobile wallet
These numbers decreased with age: 45-54 (18.3 per cent), 55-64 (10.4 per cent), 65+ (5.8 per cent)
Canadians said they would be more likely to use a mobile wallet under the following circumstances:
If I knew it was secure: 61.6 per cent
More stores I shop at accepted it: 41.9 per cent
If it were available for the kind of credit card I use: 39.8 per cent
If it were available for the kind of phone I use: 37.8 per cent
More people I know were using it: 36.6 per cent
Credit cards are the most frequently used payment type. Percentages of Canadians who say they use the following payment types always or often:
Credit card: 59.7 per cent
Debit card: 55.9 per cent
Contactless enabled card (tap to pay): 31.3 per cent
Mobile wallet (such as Apple Pay, Samsung Pay, etc.): 2.5 per cent
Cash: 45.7 per cent
Retailer app (such as Starbucks app): 4.8 per cent
50 per cent of Canadians say that they would leave their wallet at home if they could store all their loyalty cards on their phone. Loyalty cards were the number one reason Canadians couldn’t leave the wallet at home, followed by:
If I could get all my receipts emailed to me: 47.9 per cent
I could make purchases at any store using my phone: 45.8 per cent
I could store my identification (driver’s license, health card, etc.) in my phone: 40.5 per cent
I could pay for public transit using my phone: 35.0 per cent
The study, conducted by Leger, surveyed 1,516 Canadians between April 25 and April 28, 2016.
As one of North America's largest providers of payment processing solutions, Moneris offers credit, debit, wireless and online payment services for merchants in virtually every industry segment and processes more than three billion transactions, annually. Moneris offers electronic loyalty and stored-value gift card programs. With more than 350,000 merchant locations, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information please visit www.moneris.com.
Leger is the largest Canadian-owned full-service market research firm. An online survey of 1,516 Canadians was conducted between April 25 and April 28, 2016, using LegerWeb. Leger’s online panel has more than 475,000 members nationally – with between 10,000 and 20,000 new members added each month, and has a retention rate of 90%. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.