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In September’s Just Good Business digest, we explore how A.I. is reshaping the way Canadians discover, research and buy products. Featuring insights from experts at Accenture and Hootsuite, this edition looks at how consumer shopping journeys are changing and what businesses can do to stay visible, relevant and competitive in an increasingly AI-driven marketplace.
Chapter 1: How comfortable are Canadians with letting AI influence their shopping decisions?
Suzana Colic from Accenture Canada joins Al on the podcast to share revealing consumer insights and predictions for the future of AI-powered shopping. Don’t miss this deep dive into how AI is revolutionizing retail!
Chapter 2: Is your business invisible to AI? Why this matters heading into the holiday shopping season
As more consumers turn to AI-powered tools to discover products, compare options and make purchasing decisions, small businesses need to rethink how they show up online.
In this episode of Just Good Business, Allan sits down with Hootsuite's Cara Buscaglia, SVP of GTM Strategy and Innovation, to explore how AI is changing marketing, social media and customer discovery. They discuss what small business owners need to know before the holiday shopping season, how to improve visibility in an AI-driven world and where to focus your marketing efforts for the biggest impact.
Whether you're wondering how AI affects your social strategy, which marketing trends are worth paying attention to or how to reach more customers online, this conversation is packed with practical advice you can put to work right away.
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