Holiday Trends
How Brands Prep for the Biggest Sales Weekend of the Year
Retailers that prepare early, streamline checkout, connect channels, and protect uptime turn the biggest sales weekend into lasting revenue.
Holiday Trends
How Brands Prep for the Biggest Sales Weekend of the Year
November 18, 2025
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Black Friday weekend can make or break a retailer’s year, and success hinges on preparation and resilient payment systems to ensure every transaction goes through without a hitch. Nearly two in five Canadians plan to shop during Black Friday sales, sending in-store foot traffic and ecommerce orders to yearly highs. For businesses, that surge is a tremendous opportunity—but only if their technology and teams are ready to handle it. Sudden spikes in shoppers and transactions can strain everything from inventory to payment terminals, meaning early planning is critical.
Black Friday success requires early preparation
Success during the biggest sales weekend doesn’t happen by chance–it results from meticulous preparation long before November. In 2023, Canadian retailers rang up $69.2 billion in sales in November, slightly surpassing December’s $69.1 billion, highlighting how Black Friday and Cyber Monday now rival the traditional holiday rush. The most successful brands start laying the groundwork months in advance, ensuring they can welcome huge crowds with confidence. Key preparation steps include shoring up stock, stress-testing systems, and more:
- Forecast sales and stock up: Ensure stores are well-stocked with extra popular items to avoid empty shelves.
- Scale up and test payment systems: Sudden transaction spikes can overwhelm unprepared systems. Retailers should collaborate with their payment providers to load-test ecommerce sites and point-of-sale terminals. They simulate peak traffic to confirm sites won’t crash and payments can keep up.
- Train and schedule staff early: A well-prepared team keeps checkout lines moving. Businesses train employees on any new payment tools or promotions well in advance of the big weekend and schedule extra staff for both physical stores and online customer support. With practice and people in place, they can maintain speedy service even at peak hours.
- Bolster fraud and security measures: Implement stricter card verification online and ID checks in-store to deter holiday fraud attempts.
- Fine-tune the customer experience: In the lead-up to Black Friday, savvy retailers tidy up their websites and stores by decluttering checkout pages and clearly labeling deals so shoppers can find what they need and pay with minimal friction.
All this groundwork pays off when Black Friday arrives, allowing businesses to sidestep last-minute chaos. They open their doors with peace of mind that operations will handle the festivities – focusing on delighting customers instead of scrambling behind the scenes.
Fast, frictionless checkout wins holiday shoppers
Nothing tests a checkout process like Black Friday’s urgency. Shoppers have countless options and zero patience for long waits or slow websites. If paying becomes a hassle, people will abandon their carts (or walk out of the store) and take their money elsewhere. A smooth, lightning-fast checkout keeps those hard-earned customers from slipping away. In fact, 28 per cent of customers want their entire checkout completed in two minutes or less, a clear signal that speed and simplicity at the register directly impact sales.
In practice, “fast and frictionless” means both technology and process are optimized for holiday volume. In stores, that might mean adding extra checkout stations or equipping staff with mobile devices to ring up customers anywhere. Shorter lines and quick contactless taps make the purchase experience effortless. Online, retailers streamline payment by offering one-click checkout options and digital wallets alongside traditional credit card entry. They trim unnecessary steps at checkout and ensure pages load quickly under heavy traffic. The goal is to remove every obstacle between a customer and their purchase. When shoppers breeze through checkout without delays or confusion, they leave with a positive impression—and are more likely to return for future sales.
Unified shopping experience boosts holiday sales
Today’s holiday shoppers move fluidly between online and in-store channels, expecting a cohesive experience at every touchpoint. A customer might discover a deal on a mobile app, check the product in person at a store, and then order it online later that night. Businesses that connect these channels into one seamless journey reap the rewards in sales and loyalty. Omnichannel customers are especially valuable – studies show they spend about 30 per cent more on average than those who shop through a single channel. Ensuring consistency across platforms not only delights shoppers but also prevents revenue from slipping through the cracks due to channel gaps.
Connected online and in-store shopping
Shoppers should encounter the same promotions and product availability both online and in-store. Many retailers offer options like Buy Online, Pick Up In-Store (BOPIS) to bridge the gap. A customer can grab an online Black Friday deal and collect it curbside within hours, satisfying the desire for instant gratification. If an item is out of stock in the store, staff can quickly order it online for home delivery. Unifying inventory and sales channels in this way ensures that no interested buyer is turned away, regardless of how they choose to shop.
Consistent service and promotions
Holiday shoppers also appreciate consistency in how they’re treated across channels. This starts with pricing and promotions: a discount advertised online should be honoured at the checkout counter in-store, and vice versa. Loyalty rewards and gift cards need to work everywhere, creating a sense that it’s all one brand, not separate online versus offline experiences. For instance, a customer who makes a purchase on Cyber Monday should be able to return or exchange the item at a physical store without any hassle. Sales associates, equipped with unified systems, can quickly look up online orders or apply in-store coupons online.
Using data for personalization
Behind the scenes, connecting channels enables retailers to utilize data more intelligently and personalize the customer experience, which can further enhance holiday sales. When online and in-store systems share information, a customer’s preferences and purchase history travel with them. That means marketing emails can recommend items the shopper browsed in-store, or a mobile app can remind them of sizes or models they tried on. Sales staff can even see a returning customer’s past purchases and make tailored suggestions on the spot. This level of personalization encourages return visits because customers feel understood and catered to during the hectic holiday period.
Prevent downtime and fraud to protect holiday sales
All the sales momentum from Black Friday can vanish in an instant if systems go down or fraud undermines customer trust. Retailers must be as vigilant about stability and security as they are about marketing. A website crash or payment terminal outage on Black Friday means immediate lost sales and lasting brand damage. In fact, 64 per cent of consumers say they are less likely to trust a business after a website crash disrupts their purchase. To avoid these nightmares, companies invest in robust, redundant infrastructure. For example, backup internet at stores, cloud servers that auto-scale with traffic, and battery backups for payment devices. Building resilience into payment systems ensures that transactions continue to process even under extreme loads – reassuring everyone that checkout will be available when it matters.
Security threats also peak during the holiday frenzy, requiring heightened fraud prevention. Fraudsters take advantage of the chaos with stolen-card and phishing scams, illustrating the scale of the threat. To counter this, businesses deploy advanced fraud detection tools that flag unusual patterns and step up verification for risky transactions. Chip-and-PIN and contactless payments add security for in-person sales, while tokenization and Address Verification Service (AVS) help secure online checkouts. Equally important is staff vigilance: teams are trained to spot red flags like mismatched information or odd payment requests. Fortifying defenses in advance lets retailers welcome the holiday rush with confidence, knowing their systems and customers are safe.
Moneris ensures smooth and secure holiday payments
Preventing downtime and fraud during the holidays takes unwavering focus, and this is exactly where Moneris helps Canadian businesses shine. We provide the reliable, high-speed payment solutions merchants need to keep every checkout open for business on Black Friday. That means scalable payment processing that doesn’t falter under peak volumes, supported by an expert team that monitors systems and intervenes at a moment’s notice. With our end-to-end platform handling transactions smoothly, retailers can rest easy knowing technical hiccups won’t cost them sales when it matters most.
Our role as a trusted payment partner goes beyond technology. We work closely with businesses well before the holiday season to stress-test their payment systems and implement the latest security measures. From training store staff on updated point-of-sale devices to configuring ecommerce fraud alerts, we help retailers cover all the bases. This proactive approach reflects our core belief: when the big weekend arrives, merchants should be focused on delighting crowds of customers—not troubleshooting payments. Partnering with Moneris means Canadian retailers can approach Black Friday and Cyber Monday with confidence, ready to turn the surge of holiday shoppers into lasting relationships and revenue.
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Key Takeaways
- Early preparation wins the weekend because forecasting, stress tests and trained teams prevent costly surprises
- Fast, simple checkout keeps shoppers from abandoning purchases across online and store queues
- A unified experience across channels boosts conversion and retention through consistent promos, payments and service
- Resilient systems and clear playbooks reduce downtime risk while keeping trust strong during peak traffic
- Smart fraud controls protect margins without slowing good customers, so revenue stays healthy
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