Mobile-Friendly Websites: The First Step to Winning Customers Online
If you want your business to grow online, a mobile-friendly website is where you begin.
Ecommerce isn’t optional for small businesses anymore, it’s essential. Thanks to the plethora of ecommerce solutions available today, it’s never been easier to start selling online. It’s all about starting small and thinking big. If you’re just beginning your e-commerce journey, these five strategies will help you reach new customers and lay the foundation for your online success.
Chances are you’re already online, most likely through your website, social media accounts or Google Business Profile. The first thing you need to do is a quick audit to verify that all your business details are up to date. Confirm that the following business details are accurate and accessible:
Ensure all your accounts are connected to your website, so people know where to find you.
Social media is your portal to the online world. Start here to begin leveraging your existing customers and followers. This is your initial point of contact with prospective customers as well as your existing community, and it can be a foundational step toward building a larger community. Here are a few tips to keep in mind:
Rest assured, you don’t have to be the next big social media influencer to start selling your products and services online.
There are numerous online business hubs that help potential customers discover new businesses and local gems. The more eyes on your business the better, so help spread awareness by listing your small business in online directories. Here are a few examples:
Stay in touch (and top of mind) the old school way. Newsletters and email campaigns are a tried, tested, and true form of communication. Growing and maintaining a solid email list will help keep your followers in the loop when introducing new products, updating your channels, creating new content, or offering discounts and promotions.
Finally, it’s time to start selling online.
Providing your customers with a digital storefront to replicate the in-person experience (from the comfort of their home) is a huge convenience for them, and a major win for you.
With an array of tools and resources at your disposal nowadays, it has become a lot easier to build an online store. With very little initial investment, you can now get online. It is convenient to set up, manage your store, add payment and delivery options and much more to give your customers a smooth and seamless shopping experience.
Building your online presence and securing your own piece of digital real estate is a no-brainer, and enabling the power of ecommerce is what will help you get there. Read our ultimate ecommerce guide to help you scale your business and continue your journey to online success.
If you want your business to grow online, a mobile-friendly website is where you begin.
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