How to Sell Products Online in Canada: Everything You Need to Know to Succeed

Ways to sell products online.

When you learn to sell your products online, any place in the world can become your store. As the world is transitioning towards online purchases and sales, now is the time for brick-and-mortar businesses to take the plunge and bring their business online. When selling products online in Canada, there are a few different places to help get your online business up and running.

1. International marketplaces

Businesses are selling their products online through giants like Amazon and eBay. As businesses sell their products on these international marketplace platforms, they gain credibility and reliability. Customers who trust the platform you operate on are more likely to purchase. Businesses can gain customers' loyalty through repeat purchases while increasing their brand reputation through word-of-mouth marketing. 

2. Canadian marketplaces

When selling products online, you can also look at multiple Canadian marketplaces that help simplify the process. In Canada, we have BestBuy.ca, one of the most trusted marketplaces, as it provides expert guidance to help businesses get started. 

3. Online store

Businesses can also sell their products online in Canada directly through their ecommerce store. To help businesses create their ecommerce websites, there are tools available like Moneris Online. By using these tools, businesses can sell their products and services straight on their site to audiences across Canada.

Advantages of selling products online.

The opportunity to sell online has empowered many businesses to enhance their revenue, scale efficiently and achieve meaningful growth. The online marketplace presents an ideal platform for companies aiming to expand, offering added benefits like swift delivery, easy price comparisons and the comfort of shopping from home.

• Faster buying process: Customers can experience a faster buying process when selling products online. They can browse through multiple items and buy what they prefer. Depending on their location, customers can find the availability of items in physical stores, opt for curbside pickup or get the order delivered right to them. When buying products online, customers can easily search for items, add them to the cart and check out without traveling.
• Flexibility for customers: Sellers can grant customers the flexibility they crave when purchasing products. With 24/7 access, customers can easily find the products and services they need, as sellers can offer items anytime and from any location. On Canadian ecommerce marketplaces, customers return for repeat purchases because they receive incentives like free shipping, express delivery, deals and discounts. Sellers can use customer flexibility to build revenue.
• No reach limitations: An online seller can reach more buyers than a seller with a physical store. A massive reach allows product delivery to customers’ homes without distance limitations. Sellers just starting and looking for new customers can use this to their advantage. By selling online, they can save on logistics costs while targeting a large audience.
• Product and price comparison: Buyers can compare products and prices on different websites and quickly see which products are being sold for less to make easy purchases. Also, buyers tend to feel more confident in their purchases when they get attractive discounts. 
• Several payment methods: Ecommerce marketplaces in Canada allow customers to use multiple payment methods, such as cash on delivery, card on delivery, net banking, EMIs on credit and debit cards and more. By offering different payment methods, buyers can get personalization and variety when paying for their purchases.

Mistakes to avoid when selling online:

Understanding common mistakes entrepreneurs make on their journey is crucial for successfully selling products online in Canada and maximizing revenue.

• Choosing the wrong ecommerce platform: An ecommerce platform  can make or break a business, especially for those just starting up. A good platform allows you to showcase and sell your products. It also plays a critical role in attracting users, dictating how scalable your business can become over time.
• Not defining and understanding your target audience: To attract customers to your website, you need to conduct market research to understand your audience’s needs and preferences. Once you define and create a profile of your audience, you can better understand and create an experience through products that resonate with them, encouraging them to buy from you again.
• Complicated checkout process: A complex checkout process for customers can result in abandoned carts. Customers want an easy and smooth checkout process without becoming frustrated and giving up. The checkout process must be simple to help increase conversions.
• No strong brand message/identity: Online products do not always sell based on the brand name. Businesses must ensure they create products that offer some value to consumers. Products will only sell when the customers can relate to them and the brand.
• Poor customer service: When selling products online, businesses lose contact with customers and fail to be available when they need help. Poor customer support, such as slow response time, impatience and not offering refunds (wherever possible), will lead to losing existing customers and hindering new leads. You should be accessible to customers at every step of the sales process.
  
   

Strategies to expand small businesses online.

Pivoting to online selling and ecommerce in Canada is not as hard as it looks. As a business owner, you need to start small and think big. Here are some strategies that business owners can use to expand their small businesses online.

1. Brush up on your social skills: Having a presence on social media is critical to meeting consumers in the online world. You can use your social channels to reach loyal followers or create a new customer base. Using social media as your main point of contact with customers will help you establish and build out a larger community of consumers. When using social media, know where your audience is, who they are and how you can best serve them.
2. Keep your connections tight: As business owners, you must make time to nurture relationships with your consumers. Engaging with your existing customers can increase and reassure their brand loyalty.
3. Market yourself on marketplaces: Marketplaces like Amazon and BestBuy can help businesses get more exposure while connecting with the local community. Owners should take advantage of these opportunities to help increase sales and strengthen their online presence.
4. Build your online store: Giving customers a digital store replicating the in-store experience is a major boost for your business. Businesses can give customers a great shopping experience with an ecommerce solution like Moneris Online. With Moneris Online, owners can explore all the tools needed to build the website, manage the store, accept payments online and set delivery options.
5. Deliver the goods: Having a website is just not enough. As a business owner, you must ensure your customers receive their goods on time. A standardized delivery process can make your business stand out. Make sure you offer customers what they want, like easy and reliable delivery options.

Businesses need to embrace online sales to enhance brand awareness and connect with a broader audience. Understanding the benefits and methods of utilizing online platforms, while being mindful of common pitfalls, is key to gaining a competitive advantage. As companies increasingly adopt technology to serve their customers, leveraging the internet effectively to sell products and broaden their market reach is important.

Key takeaways

1. Selling products online in Canada opens opportunities to reach a broader audience and expand business growth beyond physical boundaries.
2. Multiple channels, including international marketplaces, Canadian marketplaces and ecommerce websites, offer unique benefits for online selling.
3. Offering fast delivery, diverse payment options and flexible shopping experiences increases customer satisfaction and encourages repeat business.
4. Avoiding common pitfalls, such as a poor platform choice or complicated checkout process, is key to maintaining high customer engagement.
5. Effective strategies such as leveraging social media, providing exceptional service and optimizing the online store can help drive long-term success.