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Moneris launches Offlinx™ - the first marketing analytics tool in Canada connecting digital spend to in-store sales

About Moneris

Moneris is Canada's leading commerce solutions provider, helping businesses of all sizes sell more, serve customers better and operate more efficiently. Moneris has powered Canadian commerce for more than 25 years. Today, Moneris helps businesses accept and manage payments at over 325,000 points of commerce, representing one in three transactions across the country.

Moneris offers ecommerce and omnichannel solutions, point-of-sale hardware and software, integrated business tools and data and insights, all backed by secure payment acceptance across in-store, online and mobile environments. As the only major provider in Canada with an in-house national Field Services team, Moneris ensures businesses are supported when and where they need it, through on-site installation and maintenance coast-to-coast-to-coast, and 24/7/365 support.

Headquartered in Toronto, with offices in Sackville, Montreal, Quebec City, Calgary and Burnaby, Moneris serves businesses of all sizes across industries and regions nationwide.

For more information, visit moneris.com.

Media contact: [email protected]

Offlinx helps businesses to quickly and easily measure the store-level impact of their digital marketing efforts at national, provincial and regional levels

Toronto, ON – October 30, 2018 – Moneris Solutions Corporation (“Moneris”), Canada’s largest processor of debit and credit card payments, today launched Offlinx™, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store and online sales. The first-of-its-kind solution connects consumer browsing activities to purchase transactions, providing retailers with an unprecedented view of their return on digital advertising investment.

Canadian marketers have struggled to understand the in-store effects of online advertisements. While ecommerce continues to grow, consumers are completing the majority of their retail purchases offline, with as much as 90 per cent of sales taking place in-store in certain retail sectors.[1]

“The line between digital and physical worlds is blurring, and no where is that clearer than in the retail industry,” said Jeff Guthrie, Chief Sales and Marketing Officer at Moneris. “Businesses need an accurate way to understand where consumers are interacting with their brand and products, and how customers are spending their money. We now have a tool that can help answer those questions and capture the customer journey from the first click to the final purchase, wherever that takes place.”

Offlinx is powered by a secure tagging mechanism that anonymously links browsing data to transactions that process through Moneris’ national payment network. This proprietary solution uses multi-touch attribution, providing merchants with next-day results on channel sources driving customer purchases in-store and online. The easy-to-use dashboards allow marketers to interact with their data and respond to sales trends with greater agility.

“Moneris is committed to helping businesses make smarter, informed business decisions,” said Malcolm Fowler, Chief Product and Partnership Officer at Moneris. “We take pride in our ability to innovate and develop solutions that can help merchants achieve their goals. With Offlinx, Moneris is the first and only payment services provider in Canada to offer a marketing analytics solution that measures the effectiveness of digital marketing campaigns on both in-store and online sales.”

Offlinx features a store-level performance dashboard that presents confirmed in-store card transactions based on retail location, and the driving channel sources, including emails, referral sites and social media. The daily performance dashboard collects key performance metrics for campaign tracking, including in-store revenue, average purchase amount, and web traffic. Users can customize the data filters to analyze and report on channel and store performance.

Moneris clients that sign up for Offlinx simply embed standard pixel tags to their domains and set up parameter rules. Offlinx users will also receive dedicated technical assistance to help them navigate the platform.

For more information about Offlinx, please visit www.moneris.com/offlinx.