Within a program, Bonus Offers can be applied in one of three ways.
1. As Miles ("points") - Specific items can qualify for additional Air Miles Rewards miles if they are defined as Bonus Offers in the Rewards configuration. Up to 20 items can be defined. See Example 1.
2. As a multiplier applied to base miles (similar to an Incentive) - If a cardholder purchases a qualifying item, an incentive value is applied to their C/ F rewards value. Only applicable if no other Incentive has been applied to the transaction. See Example 2.
3. As a multiplier applied to other Bonus Offers - If a cardholder qualifies for a Bonus Offer, the miles from that Bonus Offer may be eligible for the application of an additional multiplier value. See Example 3.
Some examples are provided below. Click on the example number to view the calculations and description.
Example 1: Bonus Offers as Points
Example 2: Bonus Offer as a Multiplier applied to base miles
Example 3: Bonus Offer as a Multiplier applied to other Bonus Offers
To configure Bonus Offer values, click here for instructions .
Values:
PURCHASE AMOUNT: $438.55
TOTAL
C/
F REWARDS: 115
BONUS OFFER configured as POINTS
BONUS OFFER 1: Points per
BO Item - 12, Number of
BO Items - 3
BONUS OFFER 2: Points per
BO Item - 6, Number of
BO Items - 7
Calculation:
Bonus Offer 1
Point per item x Number of Items = BO1 REWARDS
(12 x 3) = 36
Bonus Offer 2
Point per item x Number of Items = BO2 REWARDS
(6 x 7) = 42
BO1 REWARDS + BO2 REWARDS = TOTAL
BO REWARDS
(36 + 42) = 78
TOTAL
C/
F REWARDS + TOTAL
BO REWARDS = TOTAL REWARDS
(115 + 78) = 193
Description:
The cardholder is awarded 115 miles for their Purchase. Then, because the cardholder purchased 3 of Bonus Offer item 1 with a value of 12 miles each and 7 of Bonus Offer item 2 with a value of 6 miles each, they qualify for an additional 78 miles for a grand total of 193 rewards miles.
Values:
PURCHASE AMOUNT: $438.55
TOTAL
C/
F REWARDS: 115
BONUS OFFER configured as BASE POINTS MULTIPLIER
VALUE: 1.5
Calculation:
C/
F REWARDS X
BO MULTIPLIER VALUE = TOTAL REWARDS
(115 x 1.5) = 172
Description:
The cardholder was awarded 115 miles for their Purchase and has qualified for the Bonus Offer. The miles for the purchase are multiplied by the Bonus Offer value of 1.5 for a grand total of 172 rewards miles.
Values:
PURCHASE AMOUNT: $438.55
TOTAL
C/
F REWARDS: 115
BONUS OFFER 1: Points per
BO Item - 12, Number of
BO Items - 3
BONUS OFFER 3: MULTIPLIER applicable to Bonus Offer 1
BO3 MULTIPLIER VALUE: 1.5
Calculation:
Bonus Offer 1
Point per item x Number of Items = BO1 REWARDS
(12 x 3) = 36
Bonus Offer 3
BO1 REWARDS x MULTIPLIER VALUE = BO3 REWARDS
(36 x 1.5) = 54
BO3 REWARDS + TOTAL
C/
F REWARDS = TOTAL REWARDS
(54 + 115) = 169
Description:
The cardholder was awarded 115 miles for their Purchase. Then, because the cardholder purchased 3 of Bonus Offer item 1 with a value of 12 miles each, they qualify for an additional 36 miles. The cardholder has also qualified for Bonus Offer 3 so the Bonus Offer 1 miles are multiplied by the Bonus Offer 3 multiplier value of 1.5 for a grand total of 169 rewards miles.