Data Stories from Phase 1 of Ontario's Reopening
Data Services, Insights & Trends

Data Stories from Phase 1 of Ontario's Reopening

July 20, 2021 Calculating time...

Data Stories from Phase 1 of Ontario's Reopening

When the province entered Phase 1 of its reopening plan on June 11, 2021, Ontarians spent the weekend dining at patios, attending outdoor fitness classes, shopping at non-essential retailers, and making trips to wine country and cottage country.


  • Across the province there was a 33% increase in sales volumes week-over-week
  • There was a 43% increase in retail and 48% increase in restaurants as non-essential retail and patios reopened in Phase 1
  • The highest increase in retail spending was in Halton at 70% over the previous week
  • Halton also had the highest increase in sales volumes (56%) for the province
  • The highest increase in restaurant spending was in Toronto at 73% over the previous week

Top 3 Retail Categories 

1. Department stores: 713% increase

2. Apparel: 609% increase

3. Household: 108% increase

Recreation and Travel

  • Gyms and studios saw a 17% increase with the launch of outdoor classes
  • Certain regions also saw significant increases in hotels in Hamilton (139%), Niagara (124%), Prince Edward (21%), Simcoe (18%), Waterloo (66%) and Wellington (56%), with some Ontarians jumping at the first opportunity in a long time for a weekend getaway. 

Spending Volumes by Region

Phase 1 p2

About the data: Ontario Reopening Phase I data is based on the transaction volumes for the weekend of June 11-13, 2021 as compared to the week prior of June 4-6, 2021. Moneris spending reports measure spending in Canada across a range of categories by analyzing credit and debit card transaction data. The figures and percentages cited are derived from aggregated transaction volumes being processed by Moneris in the applicable categories.

Regional Breakouts


  • 7% increase in volumes overall
  • 20% increase in volumes at restaurants
  • 32% increase in mass merchandisers (variety stores)


  • 43% increase in volumes overall
  • 52% increase in retail
  • 37% increase in restaurants
  • 11% increase in golf courses (public)


  • 42% increase in volumes overall
  • 51% increase in retail
  • 35% increase in restaurants


  • 56% increase in volumes overall – highest in the province
  • 70% increase in retail – highest in the province
  • 54% increase in restaurants
  • 15% increase at gyms and studios


  • 31% increase in volumes overall
  • 35% increase in retail
  • 35% increase in restaurants
  • 13% increase in golf courses (public)
  • 139% increase in hotels 


  • 48% increase in volumes overall
  • 53% increase in retail
  • 49% increase in restaurants
  • 33% increase in gyms and studios
  • 124% increase in hotels 


  • 31% increase in volume overall
  • 61% increase in retail
  • 50% increase in restaurants
  • 14% increase in gyms and studios
  • 12% increase in golf courses (public)


  • 24% increase in volume overall
  • 29% increase in retail
  • 28% increase in restaurants
  • 13% increase in gyms and studios
  • 10% increase in golf courses (public)

Prince Edward

  • 17% increase in volume overall
  • 16% increase in retail
  • 35% increase in restaurants
  • 21% increase in hotels


  • 42% increase in volume overall
  • 49% increase in retail
  • 39% increase in restaurants
  • 18% increase in hotels
  • 20% increase in gyms and studios


  • 33% increase in volumes overall
  • 40% increase in retail
  • 73% increase in restaurants – highest in the province
  • 15% increase in gyms and studios


  • 26% increase in volumes overall
  • 53% increase in retail
  • 36% increase in restaurants
  • 66% increase in hotels
  • 12% increase in golf courses


  • 34% increase in volumes overall
  • 42% increase in retail
  • 36% increase in restaurants
  • 56% increase in hotels


  • 31% increase in volumes overall
  • 41% increase in retail
  • 31% increase in restaurants
  • 35% increase in gyms and studios

Interested in getting rich and timely consumer spending data to make smarter strategic decisions? Easily support your new or ongoing policies, research, and forecasting models with Moneris Data Services.

Article filed under:

Data Services Insights and Trends


Recommended Articles

Restaurants Were the Real Winners of the Stanley Cup Finals

The Montreal Canadiens may not have brought home the cup, but that didn’t stop fans from filling theirs at their favourite watering holes across the province as they cheered on their Habs.

Read More

The Calgary Stampede Helped Bring Spending to New Heights During the Pandemic

The Calgary Stampede corresponded with easing restrictions across the province that helped everyone from retailers to restaurant owners take advantage of the crowds, resulting in some positive spend trends.

Read More

A Reopening Weekend to Remember Across Canada

From amusement park fun to the return of travel plans, Canadian shoppers and business owners both had something to celebrate during this reopening weekend.

Read More

Data Stories from Quebec's Reopening

As Quebec began its first retail reopening phase on June 7, Quebecers resumed their consumption habits with their favorite local businesses.

Read More
Moneris uses cookies and other technologies so that we and our partners can understand how you use our websites and to provide you with tailored ads across the Internet. To learn more or to manage your preferences, please visit our Privacy Notice. Before blocking third party cookies, note that some websites use third party cookies to remember your opt-out preferences and that you may need to enable third party cookies for your opt-outs to be captured.