Foreign spending and a busy holiday shopping period led to Q4 gains
Consumer spending in Canada grew by 5.49 per cent in the fourth quarter of 2015 on a year-over-year basis, according to the MonerisMetrics Quarterly Report released by Moneris Solutions Corporation (“Moneris”), one of North America’s largest processors of debit and credit payments. Growth in the final quarter of the year was consistent with the increases seen in the first three quarters – of 5.78 per cent, 6.08 per cent and 6.68 per cent, respectively – marking 2015 as a year of steady spending growth.
“2015 was a year of positive spending growth with no one quarter showing a slowdown – a great sign for Canadian businesses. Given the delicate state of the economy, it remains to be seen how Canadians will choose to spend their money in 2016.”
Angela Brown, President and CEO of Moneris.
In comparison to the final three months of 2014, consumer spending across Canada rose by 5.91 per cent in October, 5.32 per cent in November and 5.29 per cent in December. With the exception of Alberta, all provinces posted increases during the quarter. New Brunswick posted the strongest increase (8.76 per cent), followed by Ontario (8.33 per cent). Saskatchewan posted the smallest increase (1.35 per cent).
Spending on credit cards increased by 7.16 per cent and by 2.70 per cent on debit cards, continuing the trend of greater increases in credit card spending seen throughout the year. Contactless payments accounted for 5.80 per cent of all transactions – more than double their share from the same period last year. Contactless payments are continuing to see triple digit growth, increasing by 133.44 per cent over the fourth quarter of 2014.
International spending boosted holiday growth
Dollars spent on foreign credit cards at Canadian merchants increased by more than double the overall rate of growth over the fourth quarter of 2014. U.S. credit cards accounted for the highest foreign dollar volumes, followed by cards issued from China and the United Kingdom. Spending on all foreign credit cards was up 27.73 per cent year over year on Black Friday, and 23.70 per cent during Boxing Week.
“Throughout 2015 we saw spending on cards from outside Canada increase significantly, likely encouraged by the low Canadian dollar. Foreign dollar volumes spiked higher during Black Friday and Boxing Week, suggesting international shoppers may have been taking advantage of the favourable exchange rate for holiday shopping.”
Angela Brown, President and CEO of Moneris.
Black Friday continued to gain momentum in Canada this year, with consumer spending up 9.58 per cent over 2014. Boxing Week (December 26-31) saw an increase of 7.54 per cent.
For the second year in a row, December 23rd proved to be the busiest shopping day of the year. Black Friday followed closely behind with only one per cent fewer transactions. In terms of spending volumes, Black Friday beat out December 23rd posting 5.74 per cent more growth.
Decline in Alberta
Spending in Alberta decreased by 2.66 per cent over the fourth quarter of 2014. However, Alberta saw a 14.2 per cent increase on Black Friday and an increase of 2.07 per cent during Boxing Week, suggesting Albertans timed their holiday shopping to take advantage of sale periods.
Canadians dined out, shopped for specialty store items
Spending at specialty retail stores was up 6.34 per cent overall, and within the category, the biggest gains were in pet shops (9.72 per cent), women’s accessories (8.53 per cent) and stationery stores (6.75 per cent). Another category that tends to be popular around the holidays, home electronics, saw a 6.54 per cent increase for the quarter overall, with an 11.74 per cent increase on Black Friday.
While apparel sales were up by only 3.44 per cent overall, women’s clothing saw a significant increase of 8.19 per cent. Spending on men’s apparel increased by only 1.83 per cent over the quarter.
Spending on restaurants increased by 7.27 per cent overall and fast food restaurants led the way with a 12.81 per cent increase. Bars and pubs increased by 5.04 per cent, followed by dine-in restaurants at 4.84 per cent.
Canadians spending less on gas
With gas prices lower than they were in the fourth quarter of 2014, spending on gas and convenience was down 5.90 per cent year over year.
Note to editors
Please see infographic for highlights, including top categories and spending by province.
MonerisMetrics is an insightful Canadian consumer spending indicator powered by Moneris. It provides information on consumer spending activity in Canada across a range of categories by analyzing credit and debit card transaction data. The percentages cited are derived from actual sales volumes — the dollar values of credit and debit card transactions being processed by Moneris merchants — compared with sales volumes from the prior year.
As one of North America's largest providers of payment processing solutions, Moneris offers credit, debit, wireless and online payment services for merchants in virtually every industry segment and processes more than three billion transactions, annually. Moneris offers electronic loyalty and stored-value gift card programs. With more than 350,000 merchant locations, Moneris provides the hardware, software and systems needed to improve business efficiency and manage payments. For more information please visit www.moneris.com.