"Yes, We Are Open" Episode 7 - PBR Auctions
Data Services, Insights & Trends

Data Stories from Phase 2 of Ontario's Reopening

October 25, 2021 Calculating time...

Step 2 of Ontario’s reopening plan kicked off on June 30, 2021 leading to line-ups for haircuts and a rise in spending on local travel and entertainment categories for the long weekend. 

Overall

Across the province there was a slight decrease in shopping compared to the week before as Ontarians spent their Canada Day weekend with family and friends at BBQs in the backyard, beaches and parks with larger outdoor social gatherings and dining permitted.

Salons and barbershops were allowed to reopen and saw a 970% increase in volumes as Ontarians rushed out for haircuts. 

Restaurants continue to see a lift in spending but bars with patios were in demand during the weekend with a 28% increase across the province week-over-week.

Like the previous reopening weekend, there were significant increases in hotels as local travel has picked up and quarantining for returning travelers was still in place, including in Ottawa (111%), Hamilton (21%), Niagara (68%), Simcoe (37%), Waterloo (77%), Wellington (37%), York (31%).

Car rentals were also up in Niagara (26%), Ottawa (21%), and Waterloo (28%) for out-of-town visitors and new locals moving in.

Even with the holiday closure non-essential retail in the apparel category continued to do well with a 48% increase plus a 84% increase in department stores.

Ontarians have started making plans for their double shot summer with a 186% increase at airlines and 68% increase at amusement parks week-over-week as people booked tickets.

Regional Breakouts

Dufferin
5309% increase at barbershops and salons

Durham
2411% increase at barbershops and salons
52% increase at bars

Essex
714% increase at barbershops and salons
30% increase at bars
41% increase at apparel stores

Halton
1275% increase at barbershops and salons
38% increase at bars

Hamilton
1385% increase at barbershops and salons
72% increase at apparel stores
21% increase at hotels

Niagara
2089% increase at barbershops and salons
19% increase at restaurants
32% increase at apparel stores
68% increase at hotels
26% increase at car rental services

Ottawa
736% increase at barbershops and salons
62% increase at apparel stores
11% increase at bars
111% increase at hotels
21% increase at car rental services

Peel
1743% increase at barbershops and salons
46% increase at apparel stores

Simcoe
1039% increase at barbershops and salons
92% increase at bars
23% increase at apparel stores
37% increase at hotels

Toronto
596% increase at barbershops and salons
32% increase at bars
49% increase at apparel stores

Waterloo
155% increase at barbershops and salons
77% increase at hotels
28% increase at car rental services

Wellington
11,080% increase at barbershops and salons
24% increase at bars
63% increase at apparel stores
37% increase at hotels

York
2087% increase at barbershops and salons
12% increase at bars
179% increase at apparel stores

Interested in getting rich and timely consumer spending data to make smarter strategic decisions? Easily support your new or ongoing policies, research, and forecasting models with Moneris Data Services.


About the data: Ontario Reopening Step 2 data is based on the transaction volumes for the weekend of June 30-July 4, 2021 as compared to the week prior of June 23-27, 2021. Moneris spending reports measure spending in Canada across a range of categories by analyzing credit and debit card transaction data. The figures and percentages cited are derived from aggregated transaction volumes being processed by Moneris in the applicable categories.

 

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