Business Need |
Business History
Magasin Latulippe, in Quebec City, Canada, is a favourite retail outlet among fishing and hunting enthusiasts, people who love outdoor activities such as snowmobiling and snowshoeing, and those who work in the wildlife/outdoors industry. Having been in business since 1940, Magasin Latulippe offers a wide variety of new, attractive and comfortable clothing.
Business Need
In order to remain competitive and give customers choice, Magasin Latulippe decided it was time to offer Moneris Solutions’ latest product: electronic gift cards. “We wanted to be able to offer gift cards to customers for a number of reasons, on top of wanting to compete with Wal-Mart and other big retailers,” said François Latulippe, executive director, Magasin Latulippe.
Although Magasin Latulippe has been a longstanding client of Moneris, until recently, the store worked with several financial institutions for their payment processing needs. In December 2003, Magasin Latulippe decided to change its management system and began using Moneris terminals only. “We were using terminals from a variety of banks, and it didn’t make much sense. Since we were very satisfied by Moneris’ service and products, we decided that Moneris was the only payment processor we needed. We don’t regret our choice,” said Latulippe.
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Moneris Solutions’ Gift Cards |
A distinct advantage of Moneris gift cards is their low cost and ease of use, combined with their ability to act as a constant reminder of the business and brand to those who carry them. Moneris gift cards encourage repeat visits by customers and are a great way to introduce the business to new customers who receive them. "New and returning customers come to spend their gift card balances. Plus, with no cash back, there's the potential to spend more and impulsively. For us, the return on our investment in Moneris gift cards has been delivered in the form of brand exposure, customer loyalty and referrals, and a great point-of-sale merchandise item," said Latulippe.
With the gift card solution, Magasin Latulippe not only remained competitive but also unveiled a great advertisement tool. In fact, after placing a few ads announcing they were now offering gift cards, Latulippe noticed a significant increase in the sale of both Latulippe's gift cards and gift certificates. "We like the fact that if the customer doesn't use all of the money on the gift card at once, the balance is good for up to two years," said Latulippe. Gift cards have become very popular among Latulippe's clientele compared to gift certificates, with 70 per cent of the gift cards/gift certificates sales and rising.
"Moneris gift cards have allowed us to offer a new product to our customers, which is truly an added value service on their part. Gift cards are a great product with which Moneris differentiates itself from other payment processors," Latulippe concluded. | |
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Quick Facts on the Company |
Company Name
Magasin Latulippe Inc.
Location
Quebec City, Quebec, Canada
Industry
Retail
Moneris Products
Gift Cards
Quote
“For us, the return on our investment in Moneris gift cards has been delivered in the form of brand exposure, customer loyalty and referrals, and a great point-of-sale merchandise item.”
Reference
François Latulippe
Executive Director, Magasin Latulippe | |